dd-4

CRM Optimization

crm optimization 012814

Thousands of companies, large and small, make significant investment in CRM systems based on airy promises of revealing insights into their customers and stellar productivity from their salespeople. Then, when the system doesn’t deliver, they bring in Demand Dynamix to figure out why...and to fix it.

Most CRM solutions address a very broad base of industries and market segments. There are more tools in most CRM systems than you will ever use. There may be great value in having access to a comprehensive CRM tool set. But all those tools can distract and confuse users. We’ll identify and organize the key tool set and hide away the distractions to help your team focus on your primary mission.

The proven results of our work structured around our client’s goals-based and repeatable processes, is a CRM environment that increases field sales productivity, increases revenue and margins, and helps achieve targets. 

Once your company has a smoothly running CRM system, we can add the marketing automation and social marketing tools that will... 

turn your sales team into a juggernaut

system design  configuration System Design &  Configuration

 

Demand Dynamix will set up the CRM system’s work flow to match your sales cycle. What your salespeople will see on the screen will closely match what they face in the field. It will be a support and productivity tool rather than an administrative burden.

Demand Dynamix can:

• Analyze and advise your organization to focus your installed CRM system to deliver the sales productivity tool and management reporting you were promised.

• Administer and optimize your CRM platform to eliminate the fluff, reduce the noise and zero in on the most effective features and functions.

• Propose a course of action for field productivity and return on investment goals, near- mid- and long-term achievement of sales.

automationoptimizationexecution

crm training 2CRM Training, Coaching, and Adoption

Not all CRM platforms are created equal. Most CRM solutions have been designed to address a very broad base of industries and market segments. While there is great value in having access to a comprehensive CRM tool set, it doesnt make any sense to use a hammer to cut wood or a wrench to pound nails. Identifying, organizing and mastering the tools in your CRM tool kit can make the difference between a butcher and a surgeon or a stone breaker and a master sculptor.

If your salespeople don’t understand how the CRM system will help them sell and, in fact, think it’s an administrative burden (and maybe it is), they will be resistant to use it and won’t enter the information needed. Soon, the data is corrupted and your investment is wasted and useless. Salespeople won’t use it unless they understand "what's in it for me?"

Demand Dynamix can:

• Analyze and advise your organization to acquire and utilize the right CRM solution for your business.

• Administer and optimize your CRM platform to eliminate the fluff, reduce the noise and zero in on the most effective features and functions.

• Design and deliver staged CRM training programs to ensure early adoption and continued retention.

• Serve as client advocate with CRM vendor to manage software updates, bug fixes and feature development requests.

• Serve as field sales advocate to ensure management understands the issues salespeople are facing and provide solutions.

crm training