A Fractional CRO (Chief Revenue Officer) is a senior executive who is hired on a part-time or project basis to help a company improve its sales and revenue performance. The value proposition of a Fractional CRO is that they bring a wealth of experience and expertise in driving sales and revenue growth, but without the full-time commitment and cost of a traditional CRO.

Some of the key benefits of a Fractional CRO include:

1. Access to experienced leadership: A Fractional CRO can provide expert guidance and leadership to help a company achieve its sales and revenue goals.
2. Flexibility: A Fractional CRO can be hired on a project-by-project basis, allowing a company to scale up or down as needed.
3. Cost-effective: A Fractional CRO can be a more cost-effective solution than hiring a full-time CRO, especially for companies that don't have the budget or need for a full-time CRO.
4. Fresh perspective: A Fractional CRO brings a fresh perspective and can provide valuable insights and recommendations for improving sales and revenue performance.

Overall, the value proposition of a Fractional CRO is that they can help a company achieve its sales and revenue goals in a cost-effective and flexible manner, while providing expert leadership and guidance.